Hey there .:

I'm Brandon Smith, a product designer, writer and strategist who loves unearthing clarity from complexity. Storytelling is my passion.

I'm currently a Product Designer & Strategist at Tispr in Los Angeles.

Let's connect .:
.: Selected works :.
(Password protected)
Genius Sports Group

Speaker for the Brand

Crafting a voice and tone guide that influenced the brand and content strategy of a global business.

a typewriter typing itself

More is on the way...

I'm still working on a couple of portfolio pieces. These things don't write themselves.

(Password protected)
Genius Sports Group

Unification

Leading the strategy behind the redesign of four separate company websites into a single ecosystem.

Torrance Area Chamber of Commerce

Evolving a Legacy

Redefining a brand, website and marketing strategy by drawing on a century of service.

Selected work

Password protected
Genius Sports

Website ecosystem

How I led the design strategy behind our ecosystem of 4 corporate websites.

Password protected
Genius Sports

Media Platform

How I architected and designed a platform consisting of 7+ products that helped us improve the speed, quality, and visibility of the services we provide our media clients.

Torrance Area Chamber of Commerce

Evolving a Legacy

How I drew upon a 100 year legacy to modernize the Torrance Chamber's brand.

.: Some nice words :.

Brandon was the first hire I made into my team—and every day after I was reminded how lucky I was to have him on our team. As a designer Brandon brings a natural affinity for storytelling, a photographer's eye for visuals, a trained editorial voice, and a sensitive and thoughtful empathy for his users. He carved out a unique spot on our team as the person who could handle the odd projects—the ones that had no clear path to success or completion—and find a way to thrive. He is highly collaborative, and sought out ways to learn from his teammates but also found ways to teach what he knew. He is a gift to any UX team, and I was lucky to work with him.

Jeff Mahacek

VP of Design at NerdWallet

Brandon became a subject matter expert on every product he touched, I always believed that a UX strategist should be just as involved and knowledgeable as any product owner. He embedded himself with the teams he worked with and was always an invaluable asset. So much in fact, product owners would fight for his time and his talent. A good leader once told me that the key to leadership success was to place absolute trust in the people you lead. Give them direction, but let them lead you. Brandon led me more than he knew. He's a kind person, a hard worker, a brilliant designer and a friend.

Jason Luna

Director of Product & Design at Tispr