Resumé

Overview

I'm a product designer with 8+ years experience crafting solutions for people in a variety of contexts. I draw upon my diverse background in writing, photography, marketing, UX, strategy and visual design to craft conversational and intuitive interfaces that satisfy both business and user needs.

Outside the workplace I'm a nerd for books, games, and fresh air.

Experience

Genius Sports

UX Strategist 2019, Associate UX Strategist 2017-2018

Led the design strategy of several B2B, internal, and marketing projects, often working closely with our international teams in London, MedellĂ­n, and Vilnius.

  • Led product design and strategy for a suite of tools and services for our advertiser and publisher clients.

  • Crafted a Voice & Tone guide that defined our brand and content strategy.

  • Redesigned our website on a tight deadline, architecting 4 separate websites into a singular website ecosystem. I conducted stakeholder interviews, created the sitemap, designed wireframes for 40+ pages, and continued leading the strategy post-launch.

  • Conducted internal research to identify communication needs across the company. This effort resulted in a 73% participation rate among 1,000 employees worldwide.

  • Designed our group intranet, trained our admin users, and supported stakeholders during launch preparations.

  • Designed a UI solution for an in-house data storage and delivery service that was unusable to anyone outside the team who built it. My design brought usability to the platform and gave the team renewed confidence in their product.

  • Contributed to the design of media widgets that feature live and pre-match data and sports betting odds.

Torrance Area Chamber of Commerce

Communications Coordinator 2013-2016

Originally hired to write press releases, I quickly expanded my role to encompass branding, print and web design, copywriting, marketing, and event photography.

  • Modernized the Chamber's logo and developed a brand identity and standards guide to establish cohesion across all our print and digital media.

  • Designed a responsive website using the brand standards I had defined. Migrated our website from a third-party provider to in-house, cutting costs and speeding up our process for creating and updating content.

  • Rebranded and redesigned the Chamber's weekly email newsletter. Chamber Weekly won awards from the Western Association of Chamber Executives (WACE) two years in a row, for Outstanding Achievement in the E-Newsletter category: 1st Place in 2015 after receiving Honorable Mention in 2014.

  • Designed the monthly advocacy e-newsletter The Advocate, which also won a 1st place award in 2015 for Outstanding Achievement in the E-Newsletter category from the WACE.

  • Directed, produced content, and designed the cover for the annual publication Torrance Magazine & Resource Guide. I also championed, designed, and edited the quarterly print publication Your Connection.

  • Designed, scheduled, and published all marketing for events and offers, including social media, email, blogging, and press releases.

Tispr

Lead UX Strategist, Jan 2020-present

Lead product design strategy across the Tispr product offering. Own UX copy, evaluating and improving it across the platform. Define the UX strategy process.

Freelance UX Design & Consulting

2017-present

Product design, web design, and consulting. My work has included user research, strategy, wireframes, hi-fi mock-ups, prototypes, and fully functional websites. Clients have spanned industries such as food, travel, sports, and non-profits.

Wedding & Portrait Photographer

2010-2018

In my third year of college, I started a photography business. Beyond photographing weddings, engagements, and portrait sessions, I conducted all business matters, including:

  • Designed a visual client onboarding workflow that blended personal touch and automation to speed up the process and make life easier for both myself and my clients.

  • Communicated with leads, developed scope of work, and nurtured client relationships.

  • Oversaw the vision for the business's branding.

  • Designed the website, wrote copy, published blog posts, SEO, social media marketing and advertising.

  • Hired assistants (contractors) and managed them onsite.

  • Maintained income and expense records and established pricing.

Education

BA English, photo minor • 2011

Cal Poly San Luis Obispo

UXDI Immersive • 2016-17

General Assembly

HCI Certification • 2019

MIT xPRO

Skills

Design .:
High fidelity mockups
Wireframes
Research .:
Competitive analysis
Data synthesis
Personas
Stakeholder interviews
Usability testing
User interviews
Workshop creation
Workshop facilitation
Strategy .:
Annotation
Copywriting
Documentation
Information architecture
Microcopy
Presentations
Sitemaps
Other .:
HTML
CSS
Photography

Tools

Design .:
Adobe Creative Suite
Figma
Sketch
Webflow
Wordpress
Strategy .:
Apple iWork Suite
Confluence
Google Suite
LucidChart
Microsoft Office Suite
handoff .:
Abstract
InVision
Jira

Other passions

(Hobbies and such)
Fiction writing
Reading
Drawing & digital painting
Fitness
Photography
Cooking
Gaming

Selected work

Password protected
Genius Sports

Website ecosystem

How I led the design strategy behind our ecosystem of 4 corporate websites.

Password protected
Genius Sports

Media Platform

How I architected and designed a platform consisting of 7+ products that helped us improve the speed, quality, and visibility of the services we provide our media clients.

Torrance Area Chamber of Commerce

Evolving a Legacy

How I drew upon a 100 year legacy to modernize the Torrance Chamber's brand.

.: Some nice words :.

Brandon KNOWS how to make things work. I've known him for a long time, and all of his work never ceased to amaze me. Aside from being a wizard with creative design, he is a paladin when it comes to strategy. Other coworkers (myself included) would often joke about how precise, and well-thought-out his decision-making was. We are obviously jealous of that ability.

Zulfikar Poluan

former colleague at Genius Sports

I really do believe that Brandon is one in a million. He's constantly learning, growing, and teaching. He's innovative, helpful and kind. I literally saw Product Managers fight over him as a resource (this is not an exaggeration)! If a fellow visual designer wasn't around, I knew I could count on Brandon for feedback that would always make my designs 100x better as he has a detailed and seasoned eye, and phenomenal taste. He makes every team he's on better, and I can't recommend him enough.

Rashmi Lopez

Creative Director at CareRev