I'm a product designer with 8+ years experience crafting solutions for people in a variety of contexts. I draw upon my diverse background in writing, photography, marketing, UX, strategy and visual design to craft conversational and intuitive interfaces that satisfy both business and user needs.
Outside the workplace I'm a nerd for books, games, and fresh air.
Led the design strategy of several B2B, internal, and marketing projects, often working closely with our international teams in London, Medellín, and Vilnius.
Led product design and strategy for a suite of tools and services for our advertiser and publisher clients.
Crafted a Voice & Tone guide that defined our brand and content strategy.
Redesigned our website on a tight deadline, architecting 4 separate websites into a singular website ecosystem. I conducted stakeholder interviews, created the sitemap, designed wireframes for 40+ pages, and continued leading the strategy post-launch.
Conducted internal research to identify communication needs across the company. This effort resulted in a 73% participation rate among 1,000 employees worldwide.
Designed our group intranet, trained our admin users, and supported stakeholders during launch preparations.
Designed a UI solution for an in-house data storage and delivery service that was unusable to anyone outside the team who built it. My design brought usability to the platform and gave the team renewed confidence in their product.
Contributed to the design of media widgets that feature live and pre-match data and sports betting odds.
Originally hired to write press releases, I quickly expanded my role to encompass branding, print and web design, copywriting, marketing, and event photography.
Modernized the Chamber's logo and developed a brand identity and standards guide to establish cohesion across all our print and digital media.
Designed a responsive website using the brand standards I had defined. Migrated our website from a third-party provider to in-house, cutting costs and speeding up our process for creating and updating content.
Rebranded and redesigned the Chamber's weekly email newsletter. Chamber Weekly won awards from the Western Association of Chamber Executives (WACE) two years in a row, for Outstanding Achievement in the E-Newsletter category: 1st Place in 2015 after receiving Honorable Mention in 2014.
Designed the monthly advocacy e-newsletter The Advocate, which also won a 1st place award in 2015 for Outstanding Achievement in the E-Newsletter category from the WACE.
Directed, produced content, and designed the cover for the annual publication Torrance Magazine & Resource Guide. I also championed, designed, and edited the quarterly print publication Your Connection.
Designed, scheduled, and published all marketing for events and offers, including social media, email, blogging, and press releases.
Lead product design strategy across the Tispr product offering. Own UX copy, evaluating and improving it across the platform. Define the UX strategy process.
Product design, web design, and consulting. My work has included user research, strategy, wireframes, hi-fi mock-ups, prototypes, and fully functional websites. Clients have spanned industries such as food, travel, sports, and non-profits.
In my third year of college, I started a photography business. Beyond photographing weddings, engagements, and portrait sessions, I conducted all business matters, including:
Designed a visual client onboarding workflow that blended personal touch and automation to speed up the process and make life easier for both myself and my clients.
Communicated with leads, developed scope of work, and nurtured client relationships.
Oversaw the vision for the business's branding.
Designed the website, wrote copy, published blog posts, SEO, social media marketing and advertising.
Hired assistants (contractors) and managed them onsite.
Maintained income and expense records and established pricing.
How I led the design strategy behind our ecosystem of 4 corporate websites.
How I architected and designed a platform consisting of 7+ products that helped us improve the speed, quality, and visibility of the services we provide our media clients.
How I drew upon a 100 year legacy to modernize the Torrance Chamber's brand.