Getting better with each adventure.
I'm a multi-disciplinary designer and strategist with over 8 years of experience crafting solutions for people in a variety of contexts. By drawing upon my diverse background in writing, photography, marketing, and design, I employ the power of story to craft conversational and intuitive interfaces that satisfy both business and user needs.
Outside the workplace I'm a nerd for books, games, and fresh air.
Led the design strategy of several B2B, internal, and marketing projects, working closely with our international teams in London, Medellín, and Vilnius.
Led product design and strategy for a suite of tools and services for our advertiser and publisher clients.
Crafted a Voice & Tone guide that defined our brand and content strategy.
Redesigned our website on a tight deadline, architecting 4 separate websites into a singular website ecosystem.
Conducted internal research to identify communication needs across the company. The study garnered a 73% participation rate among 1,000 employees worldwide.
Designed our group intranet, trained our admin users, and supported stakeholders during launch preparations.
Designed a UI solution for an in-house data storage and delivery service that was previously unusable to anyone outside the team that built it.
Contributed to the design of media widgets that featured live and pre-match data and sports betting odds.
Originally hired to write press releases, I quickly expanded my role to encompass branding, print and web design, copywriting, marketing, SEO, and event photography.
Modernized the Chamber's logo and developed a brand identity and standards guide to establish cohesion across all our print and digital media.
Designed a responsive website using the brand standards I had defined. Cut costs and sped up content publishing abilities by bringing our website in-house.
Rebranded and redesigned the Chamber's weekly email newsletter. It won awards from the Western Association of Chamber Executives (WACE) two years in a row, for Outstanding Achievement in the E-Newsletter category: 1st Place in 2015 after receiving Honorable Mention in 2014.
Designed the monthly advocacy e-newsletter The Advocate, which also won a 1st place award in 2015 for Outstanding Achievement in the E-Newsletter category from the WACE.
Directed, produced content, and designed the cover for the annual publication Torrance Magazine & Resource Guide. I also championed, designed, and edited the quarterly print publication Your Connection.
Designed, scheduled, and published all marketing for events and offers, including social media, email, blogging, and press releases.
Design the future of independent work with colleagues across the US and Europe.
Strategist for the company's R&D team.
Lead the product design strategy across the Indy product offering, including the launch of new features and the refinement of existing ones.
Own UX copy. Evaluate and improve it across the platform.
Define the UX strategy process and build the UX strategy team.
Product design, web design, and consulting. My work has included user research, strategy, wireframes, hi-fi mock-ups, prototypes, and fully functional websites. Clients have spanned industries such as food, travel, sports, and non-profits.
In my third year of college, I started a photography business. In addition to photographing weddings, engagements, and portrait sessions, I conducted all business operations, including:
Designed an automated client onboarding workflow that provided a better personal touch, sped up the inquiry process, and improved the booking rate.
Communicated with leads, developed scope of work, and nurtured client relationships.
Oversaw the vision for the business's branding.
Designed the website, wrote copy, published blog posts, SEO, social media marketing and advertising.
Hired assistants (contractors) and managed them onsite.
Maintained income and expense records and established pricing.
How I led the design strategy behind our ecosystem of 4 corporate websites.
How I architected and designed a platform consisting of 7+ products that helped us improve the speed, quality, and visibility of the services we provide our media clients.
How I drew upon a 100 year legacy to modernize the Torrance Chamber's brand.