Resumé

Getting better with each adventure.

Overview

Download

PDF

I'm a multi-disciplinary designer and strategist with over 8 years of experience crafting solutions for people in a variety of contexts. By drawing upon my diverse background in writing, photography, marketing, and design, I employ the power of story to craft conversational and intuitive interfaces that satisfy both business and user needs. I'm a generalist, able to see how the big picture and the small details fit together to make a cohesive experience.

Outside the workplace I'm a nerd for books, games, and fresh air.

Genius Sports
UX Strategist 2019 • Associate UX Strategist 2017-2018

Led the design strategy of several B2B, internal, and marketing projects.

  • Designed internal tooling systems for our AdTech, Data, and People teams.

  • Redesigned our company website on a tight deadline, architecting four separate websites into a single website ecosystem.

  • Crafted the company Voice & Tone guide and Content Style Guide.

Torrance Area Chamber of Commerce
Communications Coordinator 2013-2016

Originally hired to write press releases, I quickly expanded my role to encompass branding, print and web design, copywriting, marketing, SEO, and event photography.

  • Modernized the Chamber's brand identity, redesigned and brought the website in-house, designed all print and digital media, and did all our marketing.

  • Designed our weekly email newsletter, Chamber Weekly, and our monthly business advocacy newsletter, The Advocate. In 2016, both won 1st Place awards from the Western Association of Chamber Executives (WACE) out of 850 chamber professionals in 17 western states and Canada.

Experience

Indy
Sr. Product Designer, Oct 2020-present • UX Strategist, Jan 2020-Sep 2020

 Lead the design strategy for several major product releases and co-own the product roadmap.

  • Lead the evolution of our design system, product architecture, and content design of the SaaS product and front-of-house product landing pages.

  • Design product releases end-to-end, from research to prioritization and feature design, working with product managers to define requirements and data analysts to track and monitor feature performance.

  • Produce the product marketing for each release, including landing page content updates, public release notes, product update email campaigns, blog content, and product tours.

Freelance UX Design & Consulting
2017-present

Product design, web design, and consulting. My work has included user research, strategy, wireframes, hi-fi mock-ups, prototypes, and fully functional websites. Clients have spanned industries such as food, travel, sports, and non-profits.

Wedding & Portrait Photographer
2010-2018

While still in college, I started and ran a solo business, subcontracting assistants when needed.

  • My work was featured in several wedding outlets, including Green Wedding Shoes, I Do Venues wedding magazine, Central Coast Wedding Standard, and Lemonade and Lenses.

  • Learned business, strategy, design, marketing, and more by doing it all myself.

  • Designed a semi-automated client onboarding process that reduced the time to book and increased my booking rate.

  • Oversaw the vision for the business's branding, designed the website, wrote copy, published blog posts, and did all SEO, social media marketing, and advertising.

  • Maintained income and expense records and established pricing.

Education

Cal Poly San Luis Obispo

BA English, Minor in Photography
2007-2011

Certifications

MIT xPRO

HCI Certification
2019

General Assembly

UXDI Immersive
Nov 2016-Feb 2017

Skills

Strategy
Information architecture
Wireframes
UX Copy
Annotation
Sitemaps
Documentation
Presentations
Heuristic analysis
Design
High fidelity mockups
Color theory
Visual hierarchy
Proximity
Accessibility standards
Research
Competitive analysis
Data synthesis
Personas
Stakeholder interviews
Usability testing
User interviews
Workshop creation
Workshop facilitation
Other
HTML
CSS
Copywriting
Photography

Tools

Design
Adobe CC
Figma
Webflow
Strategy
Confluence
Notion
GSuite
Miro
Research
Dovetail
UserTesting
handoff
Abstract
Zeplin
Jira

Hobbies

Fiction writing
Reading
Photography
Cooking
Gaming

Selected work

Password protected
Genius Sports

Website ecosystem

How I led the design strategy behind our ecosystem of 4 corporate websites.

Password protected
Genius Sports

Media Platform

How I architected and designed a platform consisting of 7+ products that helped us improve the speed, quality, and visibility of the services we provide our media clients.

Torrance Area Chamber of Commerce

Evolving a Legacy

How I drew upon a 100 year legacy to modernize the Torrance Chamber's brand.

Brandon was the first hire I made into my team—and every day after I was reminded how lucky I was to have him on our team. As a designer Brandon brings a natural affinity for storytelling, a photographer's eye for visuals, a trained editorial voice, and a sensitive and thoughtful empathy for his users. He carved out a unique spot on our team as the person who could handle the odd projects—the ones that had no clear path to success or completion—and find a way to thrive. He is highly collaborative, and sought out ways to learn from his teammates but also found ways to teach what he knew. He is a gift to any UX team, and I was lucky to work with him.

Jeff Mahacek
VP of Design, Redfin

Brandon became a subject matter expert on every product he touched, I always believed that a UX strategist should be just as involved and knowledgeable as any product owner. He embedded himself with the teams he worked with and was always an invaluable asset. So much in fact, product owners would fight for his time and his talent. A good leader once told me that the key to leadership success was to place absolute trust in the people you lead. Give them direction, but let them lead you. Brandon led me more than he knew. He's a kind person, a hard worker, a brilliant designer and a friend.

Jason Luna
Senior Manager of Product Design, Redfin

I really do believe that Brandon is one in a million. He's constantly learning, growing, and teaching. He's innovative, helpful and kind. I literally saw Product Managers fight over him as a resource (this is not an exaggeration)! If a fellow visual designer wasn't around, I knew I could count on Brandon for feedback that would always make my designs 100x better as he has a detailed and seasoned eye, and phenomenal taste. He makes every team he's on better, and I can't recommend him enough.

Rashmi Lopez
Senior Design Director, CareRev
Some nice words