I'm a multi-disciplinary designer with over 12 years of experience solving problems through effective design and communication. I draw on my diverse background in writing, design, business, strategy, marketing, and photography to create intuitive, conversational interfaces that satisfy complex business and user needs.
I'm a nerd for books, writing, games, cooking, and photography.
Designed internal tooling systems for our AdTech, Data, and People teams.
Redesigned our company website on a tight deadline, architecting four separate websites into a single website ecosystem.
Crafted the company Voice & Tone guide and Content Style Guide.
Modernized the Chamber's brand identity, redesigned and brought the website in-house, designed all print and digital media, and did all our marketing.
Lead the evolution of our design system, product architecture, and content design of the SaaS product and front-of-house product landing pages.
Design product releases end-to-end, from research to prioritization and feature design, working with product managers to define requirements and data analysts to track and monitor feature performance.
Produce the product marketing for each release, including landing page content updates, public release notes, product update email campaigns, blog content, and product tours.
Product design, web design, and consulting. My work has included user research, strategy, wireframes, hi-fi mock-ups, prototypes, and fully functional websites. Clients have spanned industries such as food, travel, sports, and non-profits.
Started and ran a solo business, subcontracting assistants when needed.
Learned business, strategy, design, marketing, and more by doing it all myself.
Designed a semi-automated client onboarding process that reduced the time to book and increased my booking rate.