Konnect’s website problems were multi-dimensional, including:
I take a holistic, content-driven approach to web design, focusing not just on the visual aspects but on how the visuals, copywriting, and experience strategically serve the needs of the business and its customers.
I worked directly with the owners of the business, Steve and Lukicia Kul, and their assistant Jessica to completely rewrite the website content and messaging from the ground up. In addition, my work focused on:
During the course of the project, as Konnect observed the content coming together, they made the decision to invest more in the project. They asked me if I knew anyone who could help with a logo refresh and anyone who could do some photo/video work for the website. Instead of taking a stock photo approach, this time around they wanted custom photography.
I helped them with both, introducing them to Jason Luna, who redesigned their logo and established a new color palette, and Creatiful, who created a new brand film and captured the photographs for the new website, including team photos.
I worked closely with Jessica to define the messaging for the business and the topics we wanted to cover.
Using my favorite organizational writing tool, Notion, I wrote the content with a degree of visual organization and shared it with the team
With the content approved, I moved into wireframe mode, establishing the structural blueprint for the site with all the content laid out.
I shared my ideas for how the different elements of the site could look, including imagery and some website examples.
I did a couple of iterations on a hi-fi mockup to give the Konnect team a better sense of the final output.
This involved adding CSS styling to the embedded job listings interface and adding subtle animations to reveal images and other elements, adding some life to the site.
Here's a screenshot of the homepage prior to my redesign. The images at the top of each page completely covered the height of the browser window. You had to scroll to discover the content under it. This same pattern existed on all the pages.
Here's a screenshot of the homepage that showcases the outcome of this project.
My relationship with Konnect is ongoing. View the live website
I'm always open to consulting and collaborating, so don't hesitate to send me your project details. Want to take your business to the next level?