A concept design for a system to help Netflix and its affiliates collaborate.
I completed this project during my time in General Assembly's UX Design Immersive. Christopher, Zoy and I decided to design a collaborative, cloud-based platform for Netflix and its affiliates (producers, directors, writers, editors, etc.) to work on Netflix Originals and their associated transmedia projects.
There are many moving parts involved with producing a Netflix Original series, and adding transmedia efforts compounds the complexity. Netflix needs an online collaborative system that brings it all together.
Our research uncovered that, as of January 2017, Netflix’s catalog consisted of 16% Netflix Original content, with the remaining percent being licensed content. Netflix’s goal is to grow original content to 50% of the catalog.
Additionally, Netflix is expanding the universes of its original content through transmedia efforts. Stranger Things, for example — a popular show first introduced in Summer 2016 — they created an 8-bit style mobile game.
"Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story."
Entertainment industry, Netflix brand, and transmedia research
High fidelity mockups
Connecting people with stories
Viewing the content
Connecting producers, writers, etc.
Exploring new narratives
Making the content
Those features include: File sharing, task metrics, idea boards, budgets, collaboration, progress management, intranet workspace, narrative elements, and business metrics.
An in-depth study of the Netflix business model revealed which features we should remove or reserve for “would be nice for the future.” Some didn’t fit with the current business model, and others were simply unfeasible under our time constraints. Such features included screenplay pitches, job boards, workshops, incubator, and extranet.
Job Producer, Screenwriter
Location Los Angeles
"The production process has so many moving pieces. I wish there were a way to bring it all together."
No cohesive way to manage multiple narrative storylines, or to see all the disparate parts of narrative storytelling in one place.
No platform to see all elements within a narrative (eg. characters, plot points, backstories, settings).
Needs an online creative space to collaborate with producers and screenwriters, to create a digital “paper trail” of communication.
In early iterations of the design, we created guided project setup screens to help the user get a new project setup. While we thought this was a helpful solution, paper prototype user tests revealed it wasn’t. It felt restricted and time consuming to them.
Instead, we arrived on a solution where the setup just requires the project title and category. Then the user can work on the project in any order they’d like. Since our users are power users, they require the flexibility to complete each project on their own terms, following their own unique process, not one we determine for them.
Ultimately, the solution we arrived at welcomes open creativity, which is perfect for both the creative and business users of the product.